Do you have VISION?
one raindrop at a time.
The Bank-On-Rain Vision statement should inspire a very vivid mental image picture of a green planet....... greening in small increments, ...... one raindrop at a time...... actually very kaizenesque.
Kaizen is taken from the Japanese words kai and zen where kai means change and zen means good. The popular meaning is a continuous improvement ...micro productivity can lead to macro results when applied persistently and patiently.
This is the VISION. What about action? ..... well that's the MISSION statement!
Creating workable grassroots solutions
and agriculture 
What does grassroots actually mean? In this example (blue containers pictured above) it means repurposed recycled food containers, obtainable just about anywhere, easy to stack and easy to ship..... and check the installation...... simple to implement. Maybe this is somewhat basic but it gives the idea of grassroots, nothing fancy or costly to store rain. THE SOLUTION
For both consumption and agriculture. This addresses a worldwide problem of clean drinking water and lack of food (irrigation of land produces food; with seeds and care of course. But without water you dont have much or any hope!) THE PAIN
In remote developing areas of the planet......... our user traditionally carries their household water for many miles from a muddy, contaiminated water source (bottom image) THE TARGET DEMOGRAPHIC
In essence the Mission statement vividly illustrates an action to solve a specific problem or pain for a defined user.
Do you think this works for Bank-On-Rain? Do you have any suggestions how to improve our vision and/or our mission statement?
Please comment below or email us at info@bank-on-rain.com
Caroline Di Diego (CASUDI) Director & Founder.
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